White Label Branding (Co-Branding)
Are you a company with a large base of identifiable customers, whom can be reached through database mining or do you operate merchant outlets with a high traffic of customers? White label-branding could help you increase revenues, grow your market share, build customer loyalty and make a lasting impression around the world. As a Member Service Provider, CCS Prepay facilitates the design of co-branded schemes for clients seeking an innovative way to provide enhanced value to their customer base or membership.
- Build incremental sales from your best customers while giving new or infrequent customers a new reason to buy your products or shop at your stores.
- Strengthen customer loyalty by offering a value-added incentive to buy your company’s product or service. Co-branding enables your customers to earn rewards faster by making purchases outside of your store too. Plus, you learn more about your customers’ total spending behavior, by seeing all their purchases.
- Increase brand awareness with rewards that encourage customers to use your co-branded card more often. Enhance your corporate image every time your card is used.
- Get help identifying customers and marketing your business. Use the buying behavior of your customers to target new products and services and to deliver more effective sales promotions.
- Build a valuable banking relationship with your card issuer.
- Save money compared to issuing your own credit card. You don’t pay costs for processing payments and extending credit.
- Capitalise on the cost savings generated by having a white label program instead of paying to issue your own credit card. You don’t pay any costs for processing payments and extending credit.
- Low program set up costs providing minimal investment for new market entrants.
CCS Prepay facilitates high level strategic decision making in the area of prepaid debit card implementation for effective strategic business process improvement and change management. We arrange and manage the relationships with our scheme issuing partners, technology partners, payment processors, and fulfillment houses, providing a near 100% turnkey solution. If you are interested in the development of a white label card solution then please contact us at sales@ccsprepay.com for further details.
Generic Scheme
As an organisation you may wish for a speedier route to market for card program implementation and so the white label process (12-14 week process) may not be conducive to your aggressive launch requirements or the requirement for your own card design may not be as critical as the need to have a program in place rapidly. CCS Prepay is able to facilitate off the shelf generic card schemes which allow you to immediately launch a card program to facilitate the disbursements to your customers or members. Within a 45 day development window you will be able to leverage off an existing platform infrastructure with neutral branding to meet your route to market and launch strategy.
CCS Prepay facilitates high level strategic decision making in the area of prepaid debit card implementation for strategic and effective business process improvement and change management. We arrange and manage the relationships with our scheme issuing partners, technology partners, payment processors, and fulfillment houses providing a near to 100% turnkey solution. If you are interested in the implementation of a generic card scheme please contact us at sales@ccsprepay.com for further details.
Loyalty Retention Factor
Most retail (general spend) re-loadable prepaid card programs (where the responsibility lies solely with the card holder to load their prepaid card with their own funds) have extremely slow take up or ultimately fail. The presumption that cards will be used because the card holder wouldn’t normally have an existing credit card and so is incentivised to use the card, is fast becoming a weak unsustainable business model. The greater the number of general spend programs launched within a specific territory, the weaker the effectiveness of all individual general spend programs are within that territory, as customers without any loyalty move to wherever the most economical card program exists. As such, general spend schemes suffer high failure rates.
To help organisations minimise churn and increase customer retention, CCS Prepay is able to integrate a loyalty cashback module which allows card program owners to position a loyalty scheme where their card holders gain access to discounts at thousands of online merchants. Online purchases lead to the accruing of loyalty points for card holders, which can be redeemed for cash payout through the card program onto their prepaid card. This encourages additional card transaction volume activity for the program owner and thus increased revenue. The rewards program can be implemented for schemes operating in United States, United Kingdom, Mainland Europe, Australia and is fast becoming a mandatory requirement plug in for prepaid card schemes as the concept to encourage card usage. An example of some of the brand names under the UK scheme can be seen below.
